AN AFL PARTNERSHIP

Date 2025
Client Carlton FC + Intuit Quickbooks
Role Lead Designer + Art Direction
Type Design + Motion Graphics + Storyboarding

The Project
Carlton Football Club from Australia’s AFL competiton have entered into a partnership with Intuit QuickBooks as a sponsor of the team. As part of this sponsorship, the Club and Intuit aligned on stadium advertising at Marvel Stadium and at the MCG for season 2025.

Leveraging Intuit’s commitment to small business success through taxation, we designed, storyboarded and produced a 15 sec animation with the assistance of our third-party production partners to deliver a powerful animation that can align correctly when both organizations work together.

My Role
As the lead designer for this project, working alongside a copywriter we delivered a storyboard and animation that demonstrates what QuickBooks can achieve when working with Carlton Foot Club can do. The animation spans the full circumfrance of the stadiums and ulitises the space available correctly. We took great inspiration from lots of motion graphics references allowing the QuickBooks brand to shine in prime time.